000			01214cam a2200301 a 4500
999			_c1608 _d1608
001			15576442
005			20190814114530.0
008			090106s2009 enka b 001 0 eng
010			_a 2008053888
015			_a014-86996 _2bnb
015			_aGBA-90258 _2bnb
020			_a9780273779834
035			_a(OCoLC)ocn297404799
040			_aDLC _cZET-Ke _dZET-Ke
050	0	0	_aHF5415.13 _b.M35224 2013
100			_aKotler, Philip. _9166
245	0	0	_aMarketing management / _cPhilip Kotler ... [et al.].
250			_a14th ed.
260			_aHarlow, England ; _aNew York : _bPearson/Prentice Hall, _c2013.
300			_a 679 p. : _bill. (some col.) ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
505			_aUnderstanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
650		0	_aMarketing. _zEurope. _xManagement. _9919
650		0	_aMarketing. _xManagement. _9920
700	1		_aKotler, Philip. _9166
700	1		_aKotler, Philip. _tMarketing management. _9921
942			_2lcc _cBK _kHF5415.13 _m.M35224 2013