000 01005fam a2200313 a 4500
999 _c2282
_d2282
001 3059532
003 ZET-ke
005 20190816153326.0
008 000515s2001 maua b 001 0 eng
010 _a 00040688
020 _a0074716107
035 _a(OCoLC)44076192
035 _a(OCoLC)ocm44076192
035 _a(NNC)3059532
040 _aDLC
_cDLC
_dZET-ke
_beng
050 0 0 _aHF5823
_b.B387 2006
100 1 _aBelch, George E.
_q(George Edward),
_d1951-
245 1 0 _aAdvertising and promotion :
_ban integrated marketing communications perspective /
_cGeorge E. Belch & Michael A. Belch.
250 _a3rd ed.
260 _aBoston, Mass. :
_bIrwin/McGraw-Hill,
_cc2006.
300 _avii, 88p. :
_c. ill. ;
_c29 cm.
500 _aincludes index.
650 0 _aAdvertising.
_9556
650 0 _aSales promotion.
650 0 _aCommunication in marketing.
700 1 _aBelch, Michael A.
942 _2lcc
_cBK
_hHF5823
_i.B387 2006
_kHF5823
_m.B387 2006