000			01248nam a22002177a 4500
005			20240910020004.0
999			_c245 _d245
008			120322t xxu||||| |||| 00| 0 eng d
020			_a9780273634324
040			_aZET-Ke
050			_aHM263 _b.J45 1998
100			_aJefkins, Frank. _9504
245			_aPublic relations / _cFrank Jefkins; Daniel Yadin, revised and edited.
250			_a5th ed.
260			_aHarlow : _bPearson Education, _c1998.
300			_aix, 293 pages : _bill. ; _c21 cm.
500			_aIncludes index.
505			_aHistory of public relations -- Public relations departments -- Public relations consultants -- Planning public relations programmes -- Public relations objectives -- Publics of public relations -- The news media -- Press relations -- Created private media -- Budgeting -- Evaluating results -- Ethics of public relations -- Management and employee relations -- Exhibitions and conferences -- Photography -- Printing processes -- Sponsorship -- Export public relations -- Marketing research -- Public relations in developing countries -- Special uses of public relations -- New developments and trends.
650			_aPublic relations _9505 _xCommunication.
700			_aYadin, Daniel _9506
942			_2lcc _cBK _hHM263 _016