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| 001 | 15576442 | ||
| 005 | 20190904130250.0 | ||
| 008 | 090106s2009 enka b 001 0 eng | ||
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_aHF5415.13 _b.M35224 2009 |
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_aKotler, Philip/ _9166 |
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| 245 | 0 | 0 |
_aMarketing management / _cPhilip Kotler ... [et al.]. |
| 260 |
_aHarlow, England ; _aNew York : _bPearson/Prentice Hall, _c2009. |
||
| 300 |
_axxxviii, 889 p. : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aPart one: understanding marketing management -- Part two: capturing marketing insights -- Part three: connecting with customers -- Part four: building strong brands -- Part five: shaping the market offerings -- Part six: delivering value -- Part seven: communicating value -- Part eight: creating successful long-term growth. | ||
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_aMarketing _zEurope _xManagement. _9919 |
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_aKotler, Philip. _9166 |
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_aKotler, Philip. _tMarketing management. _9921 |
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