000			03907cam a2200637Ma 4500
001			ocn859650680
005			20241121072602.0
006			m d
007			cr |n|||||||||
008			131008s2012 nyuab ob 001 0 eng d
040			_aYDXCP _beng _epn _cYDXCP _dOCLCO _dN$T _dOCLCO _dOCLCF _dOCLCQ _dAGLDB _dOCLCQ
020			_a146194371X _q(electronic bk.)
020			_a9781461943716 _q(electronic bk.)
020			_z9780983043683
020			_z098304368X
029	1		_aDEBBG _bBV042744733
029	1		_aDEBSZ _b423723138
029	1		_aGBVCP _b799442348
035			_a642723 _b(N$T)
043			_an-us---
050		4	_aHC110.C6 _bW56 2012
072		7	_aBUS _x082000 _2bisacsh
072		7	_aBUS _x041000 _2bisacsh
072		7	_aBUS _x042000 _2bisacsh
072		7	_aBUS _x085000 _2bisacsh
082	0	4	_a658.8348 _223
245	0	0	_aWin! the Hispanic market : _bstrategies for business growth / _c[edited by] M. Isabel Valde�s ; contributors, Steve Moya [and others].
260			_aIthaca, N.Y. : _bParamount Market Pub., _c�2012.
300			_a1 online resource (xxv, 182 pages) : _billustrations, map
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0	0	_tWhen the future meets today / _rSteve Moya -- _tBusiness growth and sustainability are Hispanic! / _rM. Isabel Vald�es -- _tWhy Wall Street will look at your Hispanic strategy / _rMichael Klein and David Wellisch -- _tWhy Hispanics in the boardroom today? / _rCarlos Orta -- _tDiversity as an engine of innovation / _rAlison Kenney Paul -- _tS-M-A-R-T growth through opportunity right-sizing / _rCarlos Santiago -- _tChallenges for agencies, marketers, and CEOs / _rJessica Pantanini -- _tRetailing for success- in-culture / _rMarie Quintana -- _tBuilding Latino customer relationships / _rGabriela Alc�antara-Diaz -- _tThe best kept secret : _tauthentic Hispanic supermarkets / _rDon Longo -- _t21st century segmentation for a multi-dimensional consumer / _rC�esar M. Melgoza -- _tHispanic audience measurement today / _rDouglas Darfield -- _tDoing Hispanic media the right way / _rRoberto Orci -- _tThe Hispanic digital marketing opportunity / _rLee Vann -- _tBuilding deep connections with Latinas / _rLucia Ballas-Traynor -- _tLeveraging Hispanic newspaper platforms to build your ROI / _rMartha Montoya -- _tThe art that needs to change / _rFederico Subervi and M. Isabel Vald�es -- _tJumping over the digital divide / _rCarlos Garcia -- _tSocial metrics that 'matter'- deepening brand connections through social impact / _rDerene Allen.
588	0		_aPrint version record.
650		0	_aHispanic American consumers _zUnited States. _95787
650		0	_aLatin Americans _zUnited States. _95788
650		0	_aTarget marketing _zUnited States. _95789
650		0	_aMarketing research _zUnited States. _95790
650		7	_aBUSINESS & ECONOMICS _xIndustrial Management. _2bisacsh _95791
650		7	_aBUSINESS & ECONOMICS _xManagement. _2bisacsh _95792
650		7	_aBUSINESS & ECONOMICS _xManagement Science. _2bisacsh _95793
650		7	_aBUSINESS & ECONOMICS _xOrganizational Behavior. _2bisacsh _95794
650		7	_aHispanic American consumers. _2fast _0(OCoLC)fst00957375 _95795
650		7	_aLatin Americans. _2fast _0(OCoLC)fst00993069 _95796
650		7	_aMarketing research. _2fast _0(OCoLC)fst01010284 _9198
650		7	_aTarget marketing. _2fast _0(OCoLC)fst01143138 _95797
651		7	_aUnited States. _2fast _0(OCoLC)fst01204155
655		4	_aElectronic books. _93907
700	1		_aVald�es, M. Isabel. _95798
700	1		_aMoya, Steve. _95799
776	0	8	_iPrint version: _z9780983043683 _z098304368X
856	4	0	_3EBSCOhost _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=642723
938			_aEBSCOhost _bEBSC _n642723
938			_aYBP Library Services _bYANK _n11181952
999			_c6386 _d6386