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| 001 | on1059125004 | ||
| 003 | OCoLC | ||
| 005 | 20241121072710.0 | ||
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| 035 | _a(OCoLC)1059125004 | ||
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_aorg.bibliovault.9780226590783 _bBiblioVault |
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_a986.106/34 _223 |
| 049 | _aMAIN | ||
| 100 | 1 |
_aFattal, Alexander L., _eauthor. _99656 |
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| 245 | 1 | 0 |
_aGuerrilla marketing : _bcounterinsurgency and capitalism in Colombia / _cAlexander L. Fattal. |
| 264 | 1 |
_aChicago ; _aLondon : _bThe University of Chicago Press, _c2018. |
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| 264 | 4 | _c�2018 | |
| 300 |
_a1 online resource (xiii, 310 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 1 | _aChicago studies in practices of meaning | |
| 520 | _a"This work looks into the Colombian government's efforts to demobilize rebel FARC fighters and transform them into the entrepreneurial subjects and consumer citizens. Anthropologist Alexander Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged in Colombia."--Supplied by publisher | ||
| 520 | _aBrand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aAn archaeology of media spectacle, 1974-2008 -- Operation Christmas -- Operation Genuine -- The good life deferred and risks of remobilization -- Conclusion: the Colombian model. | |
| 588 | 0 | _aPrint version record. | |
| 590 | _aAdded to collection customer.56279.3 | ||
| 610 | 2 | 0 |
_aFuerzas Armadas Revolucionarias de Colombia. _99657 |
| 610 | 2 | 7 |
_aFuerzas Armadas Revolucionarias de Colombia _2fast _99657 |
| 651 | 0 |
_aColombia _xPolitics and government _y1974- _99658 |
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| 650 | 0 |
_aPropaganda _zColombia. _99659 |
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| 650 | 0 |
_aCounterinsurgency _zColombia. _99660 |
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_aMass media and peace _zColombia. _99661 |
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| 650 | 0 |
_aMass media and war _zColombia. _99662 |
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| 650 | 0 |
_aInsurgency _zColombia. _99663 |
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| 650 | 6 |
_aPropagande _zColombie. _99664 |
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| 650 | 6 |
_aContre-r�ebellion _zColombie. _99665 |
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| 650 | 6 |
_aM�edias et paix _zColombie. _99666 |
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| 650 | 6 |
_aM�edias et guerre _zColombie. _99667 |
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| 650 | 6 |
_aR�evoltes _zColombie. _99668 |
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| 650 | 7 |
_aHISTORY _zLatin America _zSouth America. _2bisacsh |
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| 650 | 7 |
_aCounterinsurgency _2fast _97653 |
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| 650 | 7 |
_aInsurgency _2fast _99335 |
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| 650 | 7 |
_aMass media and peace _2fast _99669 |
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| 650 | 7 |
_aMass media and war _2fast _99670 |
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| 650 | 7 |
_aPolitics and government _2fast _95170 |
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| 650 | 7 |
_aPropaganda _2fast _94753 |
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_aColombia _2fast _1https://id.oclc.org/worldcat/entity/E39PBJw4Fqg34rWwgmFXfvKKh3 |
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| 648 | 7 |
_aSince 1974 _2fast _99671 |
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| 776 | 0 | 8 |
_iPrint version: _aFattal, Alexander L. _tGuerrilla marketing. _dChicago ; London : The University of Chicago Press, 2018 _z9780226590509 _w(DLC) 2018019138 _w(OCoLC)1035215907 |
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_aChicago studies in practices of meaning. _98845 |
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_3EBSCOhost _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1796103 |
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