000 | 01413cam a2200313 a 4500 | ||
---|---|---|---|
999 |
_c726 _d726 |
||
001 | 15635987 | ||
005 | 20190823183920.0 | ||
008 | 090224s2010 maua b 001 0 eng | ||
010 | _a 2009007221 | ||
020 | _a9788131722244 (casebound : alk. paper) | ||
020 | _a0135045592 (casebound : alk. paper) | ||
035 | _a(OCoLC)ocn268788686 | ||
040 |
_aDLC _cDLC _dZET-Ke |
||
050 | 0 | 0 |
_aTX911.3.M3 _b.K68 2006 |
100 | 1 |
_aKotler, Philip. _9166 |
|
245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, and James C. Makens. |
250 | _a4th ed. | ||
260 |
_aBoston : _bPrentice Hall, _cc2006. |
||
300 |
_axxiii, 956 p. : _bill. (chiefly col.) ; _c29 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | _aUnderstanding the hospitality and tourism marketing process-- Developing hospitality and tourism marketing opportunities and strategies-- Developing the hospitality and tourism marketing mix-- Managing hospitality and tourism marketing. | ||
650 | 0 |
_aHospitality industry _xMarketing. _91230 |
|
650 | 0 |
_aTourism _xMarketing. _91231 |
|
700 | 1 |
_aBowen, John T. _91232 |
|
700 | 1 |
_aMakens, James C. _91233 |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK _hTX911.3.M3 |