This community contains research publications done by Zetech community. https://unilibrary.zetech.ac.ke:8443/xmlui/handle/zetech/5 2026-05-24T10:13:15Z 2026-05-24T10:13:15Z Eric, J. Irungu Solomon, N. Kimaita https://unilibrary.zetech.ac.ke:8443/xmlui/handle/zet/335 2026-05-21T13:29:29Z 2026-05-16T00:00:00Z

Social Media and the Deconstruction of the Gender-Neutral Engagement in Political Activism of Generation Z Techizens in Kenya Eric, J. Irungu; Solomon, N. Kimaita This paper explores how social media has provided a platform for tech savvy Generation Z (Gen Z) youths to engage in the competitive world of Kenya’s political activism. It draws from the recent push by Gen Z activists to push for anti-government protests geared towards a reformation of Kenya’s political and governance landscape. It draws primarily on the ungendered dimension of these activities via a robust reliance on social media platforms for political mobilisation, organisation, political messaging and gender barrier breaking among the youthful activists. It recognises that Gen Z activism cuts beyond gender barriers and this contributes to a deconstruction of the narrative that Kenyan political activism is male dominated. The paper argues that this has been possible via the faceless and genderless medium of social media platforms that many Gen Z techizens belong to. The paper is guided by the following objectives: to assess the extent to which social media has provided a genderless platform for political activism in Kenya; to analyse how social media has revolutionised the politics of protest in Kenya; and, to evaluate the deconstructive capacity of social media in the portrayal of the gender-neutral nature of political activism in Kenya. For its theoretical framework, the paper is guided by the Framing theory as propounded by Goffman and the Constructivist theory as propounded by Wendt. The paper argues that social media is providing a critical tool towards the deconstruction of existing social constructs in the political realm of explaining Kenyan politics particularly from its gendered connotation. Social media is presenting new avenues for political activism anchored on digital platforms. These platforms have aided in the framing of political narratives that challenge the status quo and resonate with the Gen Z populace in a way that they best understand each other. The paper finds that this will refine the reframing of political messaging towards political communication in a manner that exemplifies the inherent voices of protest of Gen Zs. This will be transformative as it will introduce a new construct as Kenya moves to the upcoming 2027 political contest. The paper recommends a robust rethinking of the socio-political construct emerging from the Gen Zs in terms of the evolutionary realities emerging and how these will shape political expression in this technologically driven space.

2026-05-16T00:00:00Z Eliud Mwangi Kirotwa, Sheila Monyenye https://unilibrary.zetech.ac.ke:8443/xmlui/handle/zet/334 2026-05-15T07:06:55Z 2026-05-11T00:00:00Z

Media, Technology, and Public Perception of Mental Health and National Security in Kenya Eliud Mwangi; Kirotwa, Sheila Monyenye Mental health is an increasingly recognised determinant of societal stability, socio economic development, and national resilience. The World Health Organization identifies mental well-being as essential to individual quality of life, social cohesion, and community engagement (WHO, 2022; Hollis, 2022). In Kenya, policy frameworks such as the Kenya Mental Health Policy (2015–2030) envision a society where mental health is valued, promoted, and protected, free from stigma and discrimination, and grounded in rights-based care systems. This policy aligns with constitutional guarantees that every person has the right to the highest attainable standard of health, including mental health services (Kenya Mental Health Policy, 2015–2030; Constitution of Kenya, 2010). Despite progressive policy ambitions, mental health remains under-resourced—a challenge highlighted by officials who note that only a tiny fraction of national health budgets is allocated to mental health, contributing to infrastructure and workforce gaps across counties. Meanwhile, suicide remains a significant public health issue, reported to be among the leading causes of death for young people, with estimates of around nine deaths per 100,000 population annually (Bertuccio et al., 2024).

2026-05-11T00:00:00Z Mbugua, Monica Wanjine https://unilibrary.zetech.ac.ke:8443/xmlui/handle/zet/333 2026-03-11T12:31:52Z 2026-02-20T00:00:00Z

Green Human Resource Management Practices and Organizational Performance in Kenya: A Systematic Literature Review Mbugua, Monica Wanjine This paper has explored the existing literature on the impact of Green Human Resource Management practices on sustainable organizational performance, taking into consideration an extensive desktop literature review. The review concentrated on four pillars of practice, which included green recruitment and selection, green training and development, green performance appraisal, and green compensation and rewards. The synthesis of evidence based on international, regional, and Kenyan literature shows that environmentally compatible recruitment is positively related to value congruence between employees and companies, whereas green training improves ecological knowledge, skills, and responsible workplace behaviors. The results also suggest that the implementation of environmental factors in performance appraisal systems will enhance accountability and that sustainability-related compensation systems encourage long-term employee involvement in responsible actions. All these practices were discovered to have a positive impact on the environmental, economic, and social aspects of organizational performance through increased efficiency of resource use, aid in meeting regulatory requirements, increased effectiveness in operating the organization, and promotion of ethical and responsible conduct. The research finds that internal human resource systems greatly influence sustainable organizational performance and that Green Human Resource Management is a strategic process of ensuring that sustainability is incorporated in the organizational operations. The study suggests institutionalization of the green human resource practices in organizational policy frameworks, increased regulatory and capacity building of policy makers, and increased empirical studies to widen knowledge of sustainability-motivated human resource strategies in organizational environments.

2026-02-20T00:00:00Z Chege, Simon Kihiu https://unilibrary.zetech.ac.ke:8443/xmlui/handle/zet/332 2026-01-29T11:40:14Z 2023-01-01T00:00:00Z

Exchange of Sexually Inclined Messages in Contexts of Dating and Romantic Relationships Among Young Students in Nairobi, Kenya Chege, Simon Kihiu The surge in the use of smartphones and internet has coincided with an increase in sexting among the youth. Existing studies have hardly provided comprehensive analyses of perspectives and experiences of Kenyan youth on prevailing social contexts of sexting, particularly the nexus between the practice and processes of dating and forming romantic relationships. This study aimed at analyzing how the use of smartphones interrelated with the exchange of sexually inclined messages in daily social life of middle level college (MLC) students in Nairobi, Kenya. The research question that yielded the findings of this article was: how does exchange of sexting messages relate to daily social activities among the selected MLC students? The study was guided by the Theory of Planned Behaviour. The study used a qualitative research design conducted using multiple case study. Urbanized students with diverse characteristics who used smartphones to create and share sexually inclined messages were selected for the study. Non-probability sampling techniques were employed to identify 65 students aged 18-24 years from five MLCs that were purposively selected. In-depth interviews and focus group discussions were used to generate the data, and the ethical issues that were considered included consent, confidentiality and anonymity. The data were audio-recorded, transcribed and thematic coding procedures were used to organize the data into themes and subthemes. The findings revealed that the selected students’ sexting perceptions and practices shaped and were shaped by online and offline sexting activities of romantic partners. The study concluded that most students had misconceptions and harmful perceptions about the role of sexting in romantic relationships. Therefore, the study recommended use of responses that encourage bold and open discussion about sex, sexting and dating between children and adults, and that foster healthy parent-child relationships.

2023-01-01T00:00:00Z