• Influence of Entrepreneurial Orientation on Competitive Advantage among Mobile Service Providers in Kenya 

  Gitau, Geoffrey Kamau; Mukulu, Elegwa; Kihoro, John (International Journal of Management and Commerce Innovations, 2016-03)

  The mobile services sector in Kenya has become one of the most robust industries in Kenya. However, this industry has witnessed an extremely skewed competitive position among its three licensed mobile service providers. ...
• Factors Influencing Implementation of Integrated Financial Management Information Systems in Kenya: A Survey of Departments under the Ministry of Devolution and Planning 

  Gitau, Geoffrey Kamau; Harrison, Faith Njeri (International Journal of Economics and Finance., 2017-09)

  Over the last few years, there has been increased determination among governments of both developed and developing countries to enhance the quality of public financial management. To address various challenges encountered ...
• Establish the Effectiveness of System Controls on Countering Shoplifting in Supermarkets in Nairobi 

  Gitau, Geoffrey Kamau; Kibacia, David Githaiga; Siror, Joseph (International Journal of Academic Research in Business and Social Sciences, 2017-09)

  Retail chain outlets - commonly referred to as supermarkets in Kenya, have rapidly expanded. This expansion has also rapidly raised cases of shoplifting as a significant cause of inventory shrinkage, where many of these ...
• Challenges Facing Public Resources Management of Devolved Governments in Kenya: A Case of Machakos County 

  Gitau, Geoffrey Kamau; Asienga, Irene; Shisia, Adam; Ribebe, Winnifred Nduta (International Journal of Economics, Commerce & Management, 2017-09)

  Public resources management has experienced many difficulties and hurdles during the short period of devolution. Of great concern is the emotive debate on the utilization of the resources given. The main objective of the ...
• The Influence of Strategic Management Practices on Service Delivery in the County Government of Nairobi, Kenya 

  Gitau, Geoffrey Kamau; Makokha, Christabel Nelima; Njenga, Gitahi Samson (International Journal of Economics, Commerce & Management, 2018-09)

  Poor participation in strategy formulation and absorption of development funds hinders effective strategy implementation, review and leadership in county governments and ultimately affects effective service delivery. The ...
• Investigation on Entrepreneurial Viability of Indigenous Innovations in Kenya. A Survey of Baringo and Nakuru Counties on Mursik Milk 

  Gitau, Geoffrey Kamau (Kabarak Journal of Research & Innovation, 2018-09)

  Indigenous innovations can aid developing nations embark on a cumulative path of positive growth.Mursik is a traditional milk preservation technology among Kalenjin community in the Great ...
• Critical Success Factors for Public Financed Entrepreneurship Projects: A Survey of ICT Authority of Kenya Pasha Project 

  Gitau, Geoffrey Kamau (International Journal of Management and Commerce Innovations, 2018-03)

  In order to grow entrepreneurship among specific groups and sectors, a Government can provide an Entrepreneurship Fund incentive. The success or failure of such a fund is critical to the attainment of the envisioned goals ...
• Relationship between Service Quality and Customer Loyalty: Evidence from Star-Rated Hotels in North Rift, Kenya 

  Gitau, Geoffrey Kamau (The International Journal of Business & Management, 2019-07)

  The tourism and hospitality sector in North Rift Kenya have grown tremendously since 2013 due to several factors, the main being the onset of the devolved systems of Government which has helped to bring more resources ...
• Influence of Customer Emotions on Customer Loyalty among Star-Rated Hotels in North Rift, Kenya 

  Gitau, Geoffrey Kamau; Mwaura, Peter; imama, Beatrice Jemaiyo (British Journal of Marketing Studies, 2019-07)

  With business competition becoming more intense, the most important issues that sellers face are on providing excellent quality products or services and keeping loyal customers to ensure long-term profit to their organizations. ...
• Effect of Customer Focus on Success of Marketing Strategies of Microfinance Institutions in Kenya. 

  Gitau, Geoffrey Kamau; Nduati, Gidraph (Kabarak University International Conference on Business and Economics, 2019-10)

  Customer orientation is one of components of marketing orientation. Its philosophy is based on the supremacy of the customer thus the need to focus on the determination of customer needs and wants. Organizations which ...
• Assessment of Critical Success Factors of Mobile Banking Innovations at Commercial Bank of Africa and Equity Bank in Kenya 

  Gitau, Geoffrey Kamau; Mudome, Joy; Mwalili, Tobias (International Journal of Economics and Finance., 2019-09)

  Mobile banking is beneficial to both banks and customers. It has potential in reducing the banks’ overheads and transaction- related costs. Commercial Bank of Africa (CBA) and Equity bank have emerged as frontrunners in ...
• Influence of Diversification Innovation on Revenue Streams Sources of Public Universities in Kenya 

  Gitau, Geoffrey Kamau; Areri, Damaris; Kipchumba, Simon (The International Journal of Business and Management, 2020-08)

  The purpose of the study was to assess the influence of strategic innovation on revenue streams sources of public universities in Kenya. The study used descriptive research design to conduct a census on ...
• Strategic Innovation and Growth of Public Universities in Kenya 

  Gitau, Geoffrey Kamau; Areri, Damaris; Kipchumba, Simon (Journal of Business and Management, 2020-09)

  The Kenya’s education sector is a dynamic one and highly competitive with the increase of both private and public universities. Public universities have been relying on capitation fund and own source revenue. Many of them ...
• Determinants of Effective Implementation of Performance Based Budget:Devolved Government in Kenya 

  Gitau, Geoffrey Kamau; Kirimi, Elijah Thuranira (Strategic Journal of Business and Change Management, 2020)

  The particular objectives of this study were to establish the effect of public participation, accountability, strategic plans and monitoring and evaluation on implementation of performance based budgeting in devolved ...
• Impact of Project Initiation on Performance of Output-Based Funded Sabasaba Urban Water Supply Project 

  Gitau, Geoffrey Kamau; Nyaoga, Richard; Towett, Titus (European Journal of Social Science Studies, 2022)

  Sabasaba urban water supply project was undertaken in order to increase the number of people in low-income areas within Murang’a County with access to improved water supply; to enable them to have clean water at their ...
• Driver’s of Entrepreneurial Opportunities Exploitation by Tree Farmers in Kenya: The Case of Improved Eucalyptus Trees Growing in Lari District 

  Kibas, Peter; Ombui, Geofrey Monari; Ofafa, Gorretty; Kung’u, James; Kanyi, Benson (Academic Research Journal of Agricultural Science and Research, 2015-09)

  The introduction of improved Eucalyptus trees varieties to Kenya in 1997 from Mondi Forests in South Africa by Tree Biotechnology Project (TBP) has rekindled tree-planting culture. Millions of seedlings have been distributed ...
• Effects of M-Banking Services on Financial Performance and Market Share of Commercial Banks Listed at the Nairobi Securities Exchange, Kenya 

  Kibas, Peter; Tarus, Kenneth; Ronald, Ronald; Koima, Joel; Njenga, Samson Gitahi (International Journal of Managerial Studies and Research, 2016-11)

  M-Banking is changing how customers access and use banking services. Banks have adopted MBanking as one of their service delivery platforms, and innovation is ongoing to find more ways of enhancing these services. This ...
• Determinants ICT Adoption by SMEs Owner Managers in Rural Kenya an Organizational Context Perspective 

  Kibas, Peter; Wambaria, Dominic Wagura; Asienga, Irene Cherotich (International Journal of Business and Social Science, 2016-10)

  The purpose of this study was to analyze the Business organizational factors that determine ICT adoption by SMEs owner managers in rural Kenya-A case of Nyeri County. A mixed method research design was used where both ...
• Influences of Fund Transfer on Financial Performance and Market Share of Commercial Banks Listed at the Nairobi Securities Exchange, Kenya 

  Tarus, Kenneth; Njenga, Gitahi Samson; Kibas, Peter; Chepkilot, Ronald; Koima, Joel; Koima, Joel (International Journal of Managerial Studies and Research (IJMSR), 2016-11)

  Technology has been the key driver of change in how the banking industry operates by complementing services offered, such as check books, ATMs, voicemail/landline interfaces, smart cards, pointof-sale networks, and internet ...
• Determining Business Environmental Factors In ICT Adoption by SMEs Owner Managers in Rural Kenya 

  Kibas, Peter; Wambaria, Dominic Wagura; Asienga, Irene Cherotich (International Journal of Economics, Commerce & Management, 2016-10)

  This study intended to analyse the Business environmental factors that influence ICT adoption by Small and Medium Enterprises (SMEs) owner managers in rural Kenya with special reference to Nyeri County and identifying the ...

View more