Abstract:
Product innovation is a process that has more like a usual sensation in the current world of
business. It has made many firms to react positively and successfully to new openings and
unanticipated stress so as to re-think their superiority edge. One of the captious aspects of
product innovation, it focuses on improving revenue growth for the firm to be able to meet its
funding objectives. This paper seeks to analyze the impact of product innovation on the financial
performance of private manufacturing companies in Kenya. The literature review examines
various studies conducted locally and abroad.
