International marketing management / Subhash C. Jain.
Material type: TextPublication details: New Delhi : CBS Publishers, 1990.Edition: 3rd edDescription: xviii, 758p. : ill. ; 20 cmISBN:- 9780966645408
- HF5416 .J35 1990
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Pioneer General Stacks | Non-fiction | HF5416 .J35 1990 (Browse shelf(Opens below)) | C1 | Available | Z001312 | ||
Books | Zetech Library - TRC | HF5416 .J35 1990 (Browse shelf(Opens below)) | Available | Z006001 | ||||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5416 .J35 1990 (Browse shelf(Opens below)) | C.2 | Available | Z005790 |
Includes Index
Framework of international marketing -- The field of international business -- Environmental factors affecting international marketing -- Perspectives of international markets -- International marketing decisions -- Planning and control.
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