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The 30 day MBA in marketing / Colin Barrow.

By: Material type: TextTextPublication details: London ; Philadelphia, PA : Kogan Page, 2011.Edition: 1st edDescription: viii, 241 p. : ill. ; 24 cmISBN:
  • 9780749462178 (pbk.)
  • 9780749462185 (ebk.)
Other title:
  • Thirty-day MBA in marketing
Subject(s): LOC classification:
  • HF5415 .B3587 2011
Contents:
Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415 .B3587 2011 (Browse shelf(Opens below)) C 1 Checked out 24/09/2024 Z002298

Includes index.

Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core.

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