Research methods for business : a skill-building approach / Uma Sekaran.
Material type: TextPublication details: New York : John Wiley & Sons c2003.Edition: 4th edDescription: xiv, 450 p. : ill. ; 25 cmISBN:- 0471203661 (alk. paper)
- HD30.4 .S435 2003
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Pioneer General Stacks | Non-fiction | HD30.4 .S435 2003 (Browse shelf(Opens below)) | C1 | Available | Z001131 |
Includes bibliographical references (p. 426-431) and index.
Introduction to research -- Scientific investigation -- Technology and business research -- The research process: steps 1 to 3: the broad problem area, preliminary data gathering, problem definition. --The research process: steps 4 to 5: theoretical framework hypothesis development -- The research process: step 6: elements of research design: Experimental designs -- Measurement of variables: operational definition and scales -- Measurement : Scaling reliability, validity -- Data collection methods -- Sampling -- Data analysis and interpretation -- The research report -- Managerial decision making research.
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