Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By:

Zeithaml, Valarie A

Contributor(s):

Material type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, c2006.Edition: 4th edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN:

0072961945 (alk. paper)

Subject(s):

LOC classification:

HD9980.5 .Z45 2006

Online resources:

Contents:

Part one: focus on the customer -- Part two: listening to customer requests -- Part three: aligning strategy, service design and standards -- Part four: delivering and performing service -- Part five: managing service promises -- Part six: the bid picture - closing all the gaps.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Zetech Library - Pioneer General Stacks	Non-fiction	HD 9980.5 .Z45 2006 (Browse shelf(Opens below))	C4	Available		Z001314
Books	Zetech Library - Pioneer General Stacks	Non-fiction	HD 9980.5 .Z45 2006 (Browse shelf(Opens below))	C1	Checked out	15/11/2019	Z000396
Books	Zetech Library - Pioneer General Stacks	Non-fiction	HD 9980.5 .Z45 2006 (Browse shelf(Opens below))	C2	Available		Z000395
Books	Zetech Library - Pioneer General Stacks	Non-fiction	HD 9980.5 .Z45 2006 (Browse shelf(Opens below))	C3	Available		Z000394

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)