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Strategic Brand Management: Building, Measuring and Managing Brand equity/ Kevin Lane Keller.

By: Material type: TextTextPublication details: New Delhi: Prentice Hall, 2003Edition: 2nd edDescription: xxvi, 788p.: ill.; 21cmISBN:
  • 8120323092
Subject(s): LOC classification:
  • HD 69.37 .K45 2003
Contents:
Part one: opening perspectives -- Part two: Identifying and establishing brand positioning and values -- Part three: planing and implementing brand marketing programs -- Part four: measuring and interpreting brand performance -- Part five: growing and sustaining brand equity -- Part six: closing perspectives.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books Zetech Library - Nairobi City Campus General Stacks Non-fiction HD69 .B7K45 2003 (Browse shelf(Opens below)) C1 Available Z001152

Includes Index

Part one: opening perspectives -- Part two: Identifying and establishing brand positioning and values -- Part three: planing and implementing brand marketing programs -- Part four: measuring and interpreting brand performance -- Part five: growing and sustaining brand equity -- Part six: closing perspectives.

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