Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from OpenLibrary

Marketing management / Philip Kotler ... [et al.].

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : Pearson/Prentice Hall, 2013.Edition: 14th edDescription: 679 p. : ill. (some col.) ; 29 cmISBN:
  • 9780273779834
Subject(s): LOC classification:
  • HF5415.13 .M35224 2013
Contents:
Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books Zetech Library - Ruiru Campus Reference Non-fiction HF5415.13 .M35224 2013 (Browse shelf(Opens below)) C1 Not For Loan Z003298

Includes bibliographical references and indexes.

Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.

There are no comments on this title.

to post a comment.