Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By:

Belch, George E. (George Edward), 1951-

Contributor(s):

Belch, Michael A

Material type: Text

TextPublication details: New York : McGraw-Hill/Irwin ; c2012.Edition: 9th edDescription: xxxiv, 828 p. : ill. (chiefly col.) ; 29 cmISBN:

9780071314404

Subject(s):

LOC classification:

HF5823 .B387 2012

Contents:

Introduction to integrated marketing communications -- Integrated marketing communications program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing the integrated marketing communications program -- Monitoring, evaluation and control -- Special topics and perspectives.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Zetech Library - Pioneer		HF5823 .B637 2012 (Browse shelf(Opens below))		Available	Z005082
Books	Zetech Library - Pioneer Reference	Non-fiction	HF5823 .B637 2012 (Browse shelf(Opens below))	C1	Not For Loan	Z004375
Books	Zetech Library - TRC		HF5823 .B637 2012 (Browse shelf(Opens below))		Available	Z005002
Books	Zetech Library - TRC		HF5823 .B637 2012 (Browse shelf(Opens below))		Available	Z005096
Books	Zetech Library - TRC General Stacks	Non-fiction	HF5823 .B637 2012 (Browse shelf(Opens below))	C2	Available	Z004374

Includes bibliographical references and index.

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