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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill/Irwin ; c2012.Edition: 9th edDescription: xxxiv, 828 p. : ill. (chiefly col.) ; 29 cmISBN:
  • 9780071314404
Subject(s): LOC classification:
  • HF5823 .B387 2012
Contents:
Introduction to integrated marketing communications -- Integrated marketing communications program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing the integrated marketing communications program -- Monitoring, evaluation and control -- Special topics and perspectives.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Pioneer HF5823 .B637 2012 (Browse shelf(Opens below)) Available Z005082
Books Books Zetech Library - Pioneer Reference Non-fiction HF5823 .B637 2012 (Browse shelf(Opens below)) C1 Not For Loan Z004375
Books Books Zetech Library - TRC HF5823 .B637 2012 (Browse shelf(Opens below)) Available Z005002
Books Books Zetech Library - TRC HF5823 .B637 2012 (Browse shelf(Opens below)) Available Z005096
Books Books Zetech Library - TRC General Stacks Non-fiction HF5823 .B637 2012 (Browse shelf(Opens below)) C2 Available Z004374

Includes bibliographical references and index.

Introduction to integrated marketing communications -- Integrated marketing communications program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing the integrated marketing communications program -- Monitoring, evaluation and control -- Special topics and perspectives.

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