Promotion and integrated marketing communications / Richard J. Semenik.
Material type: TextPublication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002.Description: xxxix, 582 p. : ill. (some col.) ; 29 cmISBN:- 0324062532 (core text with Info Trac)
- 0324125682 (core text only)
- HF5837 .S45 2002
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF5837 .S45 2002 (Browse shelf(Opens below)) | C.6 | Available | Z004691 | ||
Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF5837 .S45 2002 (Browse shelf(Opens below)) | C.4 | Available | Z004689 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5837 .S45 2002 (Browse shelf(Opens below)) | C.7 | Available | Z007783 | ||
Books | Zetech Library - TRC Reference | Non-fiction | HF5837 .S45 2002 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z004686 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5837 .S45 2002 (Browse shelf(Opens below)) | C.2 | Available | Z004687 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5837 .S45 2002 (Browse shelf(Opens below)) | C.3 | Available | Z004688 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5837 .S45 2002 (Browse shelf(Opens below)) | C.5 | Available | Z004802 |
Includes bibliographical references and indexes.
Planning the promotional process and integrated marketing communications -- Understanding the market and environment for promotion and IMC -- The tools of promotion and IMC -- Evaluation and measuring the effectiveness of promotion and IMC.
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