Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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Material type: Text

TextPublication details: Boston, Mass. : Irwin/McGraw-Hill, c2006.Edition: 3rd edDescription: vii, 88p. : . ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Zetech Library - Ruiru Campus Reference	Non-fiction	HF5823.B387 2006 (Browse shelf(Opens below))	C.1	Not For Loan	Z005279

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