Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

Includes bibliographies and indexes.

Consumer behavior: Introduction -- Market segmentation -- Consumer needs and motivation -- Personality and consumer behavior -- Consumer psycho-graphics -- Consumer perception -- Learning and consumer involvement -- The nature of consumer attitudes -- Consumer attitude formation and change -- Communication and consumer behavior -- Group dynamics and consumer reference groups -- The family -- Social class and consumer behavior -- The influence of culture on consumer behavior -- Sub cultural and cross-cultural aspects of consumer behavior -- Personal influence and the opinion leadership process -- Diffusion of innovations -- Consumer decision making -- Comprehensive models of consumer decision making -- Consumer behavior applications for profit and not for profit service organizations: Public policy considerations.