International marketing / Philip, R. Cateora.
Material type: TextPublication details: Boston : McGraw Hill, 2002.Edition: 2nd edDescription: xiv,723 p. : ill. ; 25 cmISBN:- 9780070144477
- 0070144478
- HF1416 .C375 2009
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF1416.C375 2009 (Browse shelf(Opens below)) | C.1 | Available | Z006092 |
Includes index.
Bibliography: p. 801-805.
Overview -- External environment -- Global opportunities -- Developing global marketing strategies -- Supplementary material.
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