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International marketing / Philip, R. Cateora.

By: Material type: TextTextPublication details: Boston : McGraw Hill, 2002.Edition: 2nd edDescription: xiv,723 p. : ill. ; 25 cmISBN:
  • 9780070144477
  • 0070144478
Subject(s): LOC classification:
  • HF1416 .C375 2009
Contents:
Overview -- External environment -- Global opportunities -- Developing global marketing strategies -- Supplementary material.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF1416.C375 2009 (Browse shelf(Opens below)) C.1 Available Z006092

Includes index.

Bibliography: p. 801-805.

Overview -- External environment -- Global opportunities -- Developing global marketing strategies -- Supplementary material.

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