Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.
Material type: TextSeries: Irwin series in marketingPublication details: Boston : Irwin/McGraw Hill, c1998.Edition: 2nd edDescription: xxiv, 630 p. : col. ill., maps ; 29 cmISBN:- 0256228779
- 658.8 21
- HF5415 .C5275 1998
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | HF5415, .C5275 1998 (Browse shelf(Opens below)) | Available | Z006629 |
Includes bibliographical references (p. [587]-605) and indexes.
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