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Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

By: Contributor(s): Material type: TextTextSeries: Irwin series in marketingPublication details: Boston : Irwin/McGraw Hill, c1998.Edition: 2nd edDescription: xxiv, 630 p. : col. ill., maps ; 29 cmISBN:
  • 0256228779
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415 .C5275 1998
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks HF5415, .C5275 1998 (Browse shelf(Opens below)) Available Z006629

Includes bibliographical references (p. [587]-605) and indexes.

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