Influence : science and practice / Robert B. Cialdini.
Material type:
TextPublication details: New York : HarperCollinsCollegePublishers, c1993.Edition: 3rd edDescription: xv, 253 p. : ill. ; 24 cmISBN: - 0673467511
- 153.8/52 20
- BF774 .C53 1993
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books
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Zetech Library - Ruiru Campus General Stacks | Non-fiction | BF774.C53 1993 (Browse shelf(Opens below)) | C.1 | Checked out | 22/04/2026 | z006971 |
Includes bibliographical references (p. 231-246) and index.
Weapons of influence -- Reciprocation: the old give and take...and take -- Commitment and consistency: hobgoblins of the mind -- Social proof: truths are us -- Liking: the friendly thief -- Authority: directed defence -- Scarcity: the rule of the few -- Instant influence: primitive consent for an automatic age.
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