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Exploring marketing research / William G. Zikmund.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000.Edition: 7th edDescription: xxxiii, 812 p. : ill. (some col.) ; 29 cmISBN: - 0030262186
- HF5415.2 .Z54 2000
Contents:
Introduction -- Beginning stages of the research process -- Research designs for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation.
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Zetech Library - Ruiru Campus General Stacks | Non-fiction | HF 5415.2 .Z54 2000 (Browse shelf(Opens below)) | C.1 | Available | Z007723 |
Includes bibliographical references (p. [797]-804) and index.
Introduction -- Beginning stages of the research process -- Research designs for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation.
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