Advertising and Promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Material type: TextPublication details: Boston : McGraw Hill, 1998.Edition: 4th edDescription: xxii,762p. : ill. ; 28 cmISBN:- 9780071160889
- HF5823 .B387 1998
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF 5823 .B387 1998 (Browse shelf(Opens below)) | C.1 | Available | Z007966 |
Includes bibliographical references and index.
The role of IMC in marketing -- Integrated marketing program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications program -- Developing the integrated marketing communications program -- Monitoring, evaluation and control -- Special topics and perspectives.
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