Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Amazon cover image
Image from Amazon.com
Syndetics cover image
Image from Syndetics
Image from Google Jackets
Image from OpenLibrary

Advertising and Promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw Hill, 1998.Edition: 4th edDescription: xxii,762p. : ill. ; 28 cmISBN:
  • 9780071160889
LOC classification:
  • HF5823  .B387 1998
Contents:
The role of IMC in marketing -- Integrated marketing program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications program -- Developing the integrated marketing communications program -- Monitoring, evaluation and control -- Special topics and perspectives.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5823 .B387 1998 (Browse shelf(Opens below)) C.1 Available Z007966

Includes bibliographical references and index.

The role of IMC in marketing -- Integrated marketing program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications program -- Developing the integrated marketing communications program -- Monitoring, evaluation and control -- Special topics and perspectives.

There are no comments on this title.

to post a comment.