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Direct line to profits : the Canadian guide to telemarketing / James Domanski; foreword by Paul Poulin.

By: Contributor(s): Material type: TextTextPublication details: Toronto : Grosvenor House Press Inc. , c1991.Description: iv, 193 pages ; 22cmISBN:
  • 0919959547
Subject(s): LOC classification:
  • HF5415.1265 .D66 1991
Contents:
Telerevolution -- Telemarketing fundamentals -- Telemarketing applications -- Telemarketing and strategic planning -- Integrating telemarketing into your firm -- Telemarket research -- Telemarketing and the marketing mix -- Telemarketing service bureaus -- In-house telemarketing centres -- Designing an in-house centre -- The people factor -- Management systems for telemarketing -- Investment analysis -- Operating a telemarketing centre -- The market approach -- An offer they cant refuse -- Testing and evaluating -- Telemarketing and financial services -- International telemarketing -- Telemarketing fund raising and membership drives -- Professionalism in telemarketing -- Telemarketing in the 1990s.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.1265 .D66 1991 (Browse shelf(Opens below)) Available Z008522

includes bibliographical references.

Telerevolution -- Telemarketing fundamentals -- Telemarketing applications -- Telemarketing and strategic planning -- Integrating telemarketing into your firm -- Telemarket research -- Telemarketing and the marketing mix -- Telemarketing service bureaus -- In-house telemarketing centres -- Designing an in-house centre -- The people factor -- Management systems for telemarketing -- Investment analysis -- Operating a telemarketing centre -- The market approach -- An offer they cant refuse -- Testing and evaluating -- Telemarketing and financial services -- International telemarketing -- Telemarketing fund raising and membership drives -- Professionalism in telemarketing -- Telemarketing in the 1990s.

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