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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

By: Contributor(s): Material type: TextTextPublication details: New Jersey : World Scientific, c2016.Edition: Eighth editionDescription: xvii , 783p. : col.ill. ; 28 cmISBN:
  • 9781944659004 (hardcover)
  • 9781944659011 (pbk.)
Subject(s): Additional physical formats: Online version:: Services marketingLOC classification:
  • HF5415.13 .L68 2016
Contents:
Understanding service products, consumers, and markets -- Applying the 4PS of marketing to services -- Managing the customer interface -- Developing customer relationships -- Striving for service excellence -- Case studies.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF5415.13 .L68 2016 (Browse shelf(Opens below)) C.2 Available Z008929
Books Books Zetech Library - TRC Reference Reference HF5415.13 .L68 2016 (Browse shelf(Opens below)) C.1 Not For Loan Z008930
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.13 .L68 2016 (Browse shelf(Opens below)) C.3 Available Z008928

includes index.

Understanding service products, consumers, and markets -- Applying the 4PS of marketing to services -- Managing the customer interface -- Developing customer relationships -- Striving for service excellence -- Case studies.

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