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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
Material type:
TextPublication details: New Jersey : World Scientific, c2016.Edition: Eighth editionDescription: xvii , 783p. : col.ill. ; 28 cmISBN: - 9781944659004 (hardcover)
- 9781944659011 (pbk.)
- HF5415.13 .L68 2016
Contents:
Understanding service products, consumers, and markets -- Applying the 4PS of marketing to services -- Managing the customer interface -- Developing customer relationships -- Striving for service excellence -- Case studies.
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Zetech Library - Mang'u Campus General Stacks | Non-fiction | HF5415.13 .L68 2016 (Browse shelf(Opens below)) | C.2 | Available | Z008929 | |
|
Books
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Zetech Library - Ruiru Campus Reference | Reference | HF5415.13 .L68 2016 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z008930 | |
|
Books
|
Zetech Library - Ruiru Campus General Stacks | Non-fiction | HF5415.13 .L68 2016 (Browse shelf(Opens below)) | C.3 | Available | Z008928 |
includes index.
Understanding service products, consumers, and markets -- Applying the 4PS of marketing to services -- Managing the customer interface -- Developing customer relationships -- Striving for service excellence -- Case studies.
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