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Strategic management of technological innovation / Melissa A. Schilling.

By: Material type: TextTextPublication details: New York, NY : McGraw-Hill, 2013.Edition: 6th edDescription: xvi, 314 p. : ill. ; 24 cmISBN:
  • 9781260565799
Subject(s): DDC classification:
  • 658.5/75 23
LOC classification:
  • HD45 .S35 2020
Contents:
The importance of technological innovation -- Industry dynamics of technological innovation -- Sources of innovation -- Types and patterns of innovation -- Standards battles, modularity, and platform competition -- Timing of entry -- Formulating technological innovation strategy -- Defining the organization's strategic direction 1 -- Choosing innovation projects -- Collaboration strategies -- Protecting innovation -- Implementing technological innovation strategy -- Organizing for innovation -- Managing the new product development process -- Managing new product development teams -- Crafting a deployment strategy -- Suggested further reading -- End notes -- Index.
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Holdings
Item type Current library Call number Status Barcode
Books Books Zetech Library - Mang'u Campus General Stacks HD45 .S35 2020 (Browse shelf(Opens below)) Available Z009475

The importance of technological innovation -- Industry dynamics of technological innovation -- Sources of innovation -- Types and patterns of innovation -- Standards battles, modularity, and platform competition -- Timing of entry -- Formulating technological innovation strategy -- Defining the organization's strategic direction 1 -- Choosing innovation projects -- Collaboration strategies -- Protecting innovation -- Implementing technological innovation strategy -- Organizing for innovation -- Managing the new product development process -- Managing new product development teams -- Crafting a deployment strategy -- Suggested further reading -- End notes -- Index.

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