The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership / Tamara L. Gillis, editor.

"This handbook is the fourth edition of a project that began in 1981 as Inside organizational communication. It was published three times under that title (Ruess & Silvis, 1981, 1985; Wann, 1999) ... Here in 2006, the exhaustive collection of articles warranted a new title"--P. xi.

Includes bibliographical references and index.

Business communication in the evolving corporation: Characteristics of excellent communication / J.E. Grunig, L.A. Grunig; Corporate communicator, a senior-level strategist / N. Duratta; Organizational culture / P.M. Sanchez; Communication of trust / P. Shockley-Zalabak, K. Ellis; Communication ethics, sorting out what is right and wrong / M.P. McElreath
Managing communication: Strategic approaches to managing the communications function / D.M. Gayeski; Strategic planning, timeless wisdom still shapes successful communication programs / L.R. Potter; Aligning internal employee communication with business strategy / A. Baron; Issues management, linking business and communication planning /G. McGrath; Change communication, twelve questions to ask before communicating change / C.K. Goman; Current realities in crisis communication / E.O. Cuna, Jr.; Corporate social responsibility / A. Mees; Communicating for a merger or an acquisition / P.T. Whalen; Managing and communicating cultural diversity / J. Armand-Delille; Communication counsel in corporate communication, the care and feeding of leadership / M. Schumann
Internal communication: Internal communication / B. Whitworth; Manager-employee communication / H. Scarlett; Throwing rocks at the corporate rhinoceros, the challenges of employee engagement / R/ D'Aprix; Communicating major change within the organization / R. Gray, G. Castles; Internal communication media / T.L. Gillis; Internal branding, employer branding / R.A. Crozier
Public relations: Public relations research and planning / D.W. Stacks; CEO-leader as relationship builder, convinced but unengaged / J.D. Pincus, S.C. Wood; Successful media relations / B. Siler; Investor relations and financial communication / K. Vahouny; Government relations / B. Carney; Taking a leadership position in the community, it is about more that writing a check / M.A. McCauley; Public relations and ethical conduct / M. David, T.T. Hattori; Measuring public relations programming / M. Weiner
Marketing communication; Marketing communication today / L. Sierra; Branding and brand management, integration and innovation / P. Mlodzik; Building and sustaining a dynamic corporate reputation / A.R. Frost; Communication for customer satisfaction and loyalty / J. Schmidt; Measuring marketing communication / M. Elrick
Future of Business communication: Future of measurement in corporate communication / V. Rodgers; Navigating the infinite nature of knowledge K. Garrett; New values for a new workplace / C. Nevill; Future of integrated communication / J. Sparrow; International communication / S. Testard-Ramirez; Impact of technology on corporate communication / S. Holt; Future of business communication / K. Woodall