Business marketing :
Dwyer, F. Robert
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 3rd ed. - Boston, Mass. : McGraw-Hill, c2006. - xxix, 683 p. : ill., charts ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 652-660) and index.
Part one: business markets and business marketing -- Part two: foundations for creating value -- Part three: business marketing programming -- Part four: managing programs and customers.
0072865784 (alk. paper)
2004058191
Marketing.
HF5415 / .D92 2006
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 3rd ed. - Boston, Mass. : McGraw-Hill, c2006. - xxix, 683 p. : ill., charts ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 652-660) and index.
Part one: business markets and business marketing -- Part two: foundations for creating value -- Part three: business marketing programming -- Part four: managing programs and customers.
0072865784 (alk. paper)
2004058191
Marketing.
HF5415 / .D92 2006