Switch : how to change things when change is hard /
Heath, Chip.
Switch : how to change things when change is hard / Chip Heath and Dan Heath. - 1st ed. - New York : Broadway Books, 2010. - 305 p. ; 22 cm.
Includes bibliographical references (p. [267]-292) and index.
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
9780385528757
2009027814
Change (Psychology)
BF637.C4 / H43 2010
Switch : how to change things when change is hard / Chip Heath and Dan Heath. - 1st ed. - New York : Broadway Books, 2010. - 305 p. ; 22 cm.
Includes bibliographical references (p. [267]-292) and index.
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
9780385528757
2009027814
Change (Psychology)
BF637.C4 / H43 2010