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Sun Tzu strategies for marketing ; 12 essential principles for winning the war for customers /

Michaelson, Gerald A.

Sun Tzu strategies for marketing ; 12 essential principles for winning the war for customers / Gerald A. Michaelson and Steven W. Michaelson - New York : Mcgraw Hill Company, 2004. - xi , 244p. : Includes index. 12cm.

ISBN: 9780071427319

LC Class. No.: HF5415.M5262

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