Churchill/Ford/Walker's Sales Force Management /
Johnston, Mark W.
Churchill/Ford/Walker's Sales Force Management / Sales force management. Mark W. Johnston, Greg W. Marshall. - 8th ed. - Boston : McGraw-Hill/Irwin, c2006. - xvii, 491 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and indexes.
Formulation of a sales program -- Implementation of the sales program -- Evaluation and control of sales program.
007296183X (alk. paper)
2005041974
Sales management.
HF5438.4 / .C48 2006
Churchill/Ford/Walker's Sales Force Management / Sales force management. Mark W. Johnston, Greg W. Marshall. - 8th ed. - Boston : McGraw-Hill/Irwin, c2006. - xvii, 491 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and indexes.
Formulation of a sales program -- Implementation of the sales program -- Evaluation and control of sales program.
007296183X (alk. paper)
2005041974
Sales management.
HF5438.4 / .C48 2006