Made to stick : why some ideas take hold and others come unstuck /
Heath, Chip.
Made to stick : why some ideas take hold and others come unstuck / Chip Heath & Dan Heath. - New York : Random House, c2007. - 291 p. ; 22 cm.
Includes bibliographical references and index.
What sticks? -- Simple -- Unexpected -- Concrete -- Credible -- Emotional -- Stories -- What sticks.
9780099505693
Social psychology.
Contagion (Social psychology)
HM1033 / .H43 2007
Made to stick : why some ideas take hold and others come unstuck / Chip Heath & Dan Heath. - New York : Random House, c2007. - 291 p. ; 22 cm.
Includes bibliographical references and index.
What sticks? -- Simple -- Unexpected -- Concrete -- Credible -- Emotional -- Stories -- What sticks.
9780099505693
Social psychology.
Contagion (Social psychology)
HM1033 / .H43 2007