Consumer behaviour /
Schiffman Leon G.
Consumer behaviour / Leon G. Schiffman and Leslie Lazar Kanuk. - 9th ed - New Jersey: Prentice Hall, 2007 - 581p.: ill.; 22cm.
Includes Index
Part one: introduction -- Part two: the consumer as an individual -- Part three -- consumers in their social and cultural settings -- Part four: the consumers decision - making process 500.
8177589997
Business
HF5415 / .S37 2007
Consumer behaviour / Leon G. Schiffman and Leslie Lazar Kanuk. - 9th ed - New Jersey: Prentice Hall, 2007 - 581p.: ill.; 22cm.
Includes Index
Part one: introduction -- Part two: the consumer as an individual -- Part three -- consumers in their social and cultural settings -- Part four: the consumers decision - making process 500.
8177589997
Business
HF5415 / .S37 2007