BUsiness essentials: supporting HNC/HND and foundation degrees;
BUsiness essentials: supporting HNC/HND and foundation degrees; marketing principles/
BPP Learning Media.
- 2nd ed.
- London: BPP Learning Media Ltd., 2010
- viii, 506 p.: ill.; 25 cm.
The concept and process of marketing-- Segmentation, targeting and positioning-- The extended marketing mix-- Market segments and contexts.
9780751768275
HF 5415 / .B67 2010
The concept and process of marketing-- Segmentation, targeting and positioning-- The extended marketing mix-- Market segments and contexts.
9780751768275
HF 5415 / .B67 2010