Strategic management concepts and cases :
David, Fred R.
Strategic management concepts and cases : a competitive advantage approach / Fred R. David. - 14th ed. - England : Peasrson Education Limited ; 2013. - 267 p.: ill.; 25 cm.
The nature of strategic management-- The business vision and mission--The external assessment--The Internal assessment--Strategy analysis and choice--Implementing strategies: Management and Operations Issues-- Implementing strategies: Marketing, Finance/ Accounting, R & D, and MIS issues-- Strategy review, Evaluation , and Control--Business ethics/ Social responsibility/Environmental Sustainability--Global/ International Issues--Strategic management case analysis.
9780273767480
HD 30.28 / .D3 2013
Strategic management concepts and cases : a competitive advantage approach / Fred R. David. - 14th ed. - England : Peasrson Education Limited ; 2013. - 267 p.: ill.; 25 cm.
The nature of strategic management-- The business vision and mission--The external assessment--The Internal assessment--Strategy analysis and choice--Implementing strategies: Management and Operations Issues-- Implementing strategies: Marketing, Finance/ Accounting, R & D, and MIS issues-- Strategy review, Evaluation , and Control--Business ethics/ Social responsibility/Environmental Sustainability--Global/ International Issues--Strategic management case analysis.
9780273767480
HD 30.28 / .D3 2013