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Havard business review on strategic sales management /

Havard business review on strategic sales management / - U.S.A : Harvrd Business School Publishing Inc, 2007. - vii, 197 p. : ill. ; 20 cm. - Strategic sales management. .

How right should the customer be? -- Ending the war between sales and marketing -- Match your sales force structure to your business life cycle -- Understanding what your sales manager is up against -- Better sales management -- Leading change from the top line -- The sales learning curve -- The ultimately accountable job.

9780070253087

HF5438.4 / .H374 2007