Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler and Gary Armstrong. - 14th Global ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2014. - 636p. (various paging): ill. (chiefly col.) ; 28 cm.
Includes Index
Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing.
9780273779827
Marketing.
HF5415 / .K6314 2013
Principles of marketing / Philip Kotler and Gary Armstrong. - 14th Global ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2014. - 636p. (various paging): ill. (chiefly col.) ; 28 cm.
Includes Index
Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing.
9780273779827
Marketing.
HF5415 / .K6314 2013