Marketing communications : integrating offline and online with social media /
Smith, P. R. 1957-
Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook. - 5th ed. - Philadelphia, PA : Kogan Page, 2011. - xviii, 483 p. ; 25 cm.
Includes index.
New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
9780749461935 0749461934 9780749461942 0749461942
2010045798
Communication in marketing.
HF5415.123 / .S65 2011
Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook. - 5th ed. - Philadelphia, PA : Kogan Page, 2011. - xviii, 483 p. ; 25 cm.
Includes index.
New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
9780749461935 0749461934 9780749461942 0749461942
2010045798
Communication in marketing.
HF5415.123 / .S65 2011