International public relations : negotiating culture, identity, and power /
Curtin, Patricia A. 1955-
International public relations : negotiating culture, identity, and power / Patricia A. Curtin, T. Kenn Gaither. - Thousand Oaks : SAGE Publications, c2007. - xiii, 304 p. : ill., map ; 23 cm.
Includes bibliographical references (p. 265-281) and index.
The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.
1412914140 (cloth) 9781412914147 (cloth) 1412914159 (pbk.) 9781412914154 (pbk.)
2006025768
Public relations.
Public relations--Cross-cultural studies.
Intercultural communication.
Culture and globalization.
HM1221 / .C87 2007
International public relations : negotiating culture, identity, and power / Patricia A. Curtin, T. Kenn Gaither. - Thousand Oaks : SAGE Publications, c2007. - xiii, 304 p. : ill., map ; 23 cm.
Includes bibliographical references (p. 265-281) and index.
The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.
1412914140 (cloth) 9781412914147 (cloth) 1412914159 (pbk.) 9781412914154 (pbk.)
2006025768
Public relations.
Public relations--Cross-cultural studies.
Intercultural communication.
Culture and globalization.
HM1221 / .C87 2007