The art of entrepreneurship : strategies to succed in a competitive market /
Kiunga, Murori.
The art of entrepreneurship : strategies to succed in a competitive market / Murori Kiunga. - Nairobi : Queenex Publishers ; 2009. - 227 p. : ill.; 15cm.
The weevils--The entrepreneur:born or made?--why be an entrepreneur--how to get good business ideas--choosing a business--freelancing and consultancy--how to succeed as an entrepreneur--plan for business success--laying financial foundations--setting right price for products--thinh big but start small--steering new business to growth-- avoid mistakes to business failure--the art of negotiation --marketing your business and products--effective ways of marketing -- master networking--advertising your products--managing cash flow--capitalizing on business slowdown--managing stress in business--survival tactics in tough times.
7174000063150
Entrepreneurship
HB615 / .K4 2009
The art of entrepreneurship : strategies to succed in a competitive market / Murori Kiunga. - Nairobi : Queenex Publishers ; 2009. - 227 p. : ill.; 15cm.
The weevils--The entrepreneur:born or made?--why be an entrepreneur--how to get good business ideas--choosing a business--freelancing and consultancy--how to succeed as an entrepreneur--plan for business success--laying financial foundations--setting right price for products--thinh big but start small--steering new business to growth-- avoid mistakes to business failure--the art of negotiation --marketing your business and products--effective ways of marketing -- master networking--advertising your products--managing cash flow--capitalizing on business slowdown--managing stress in business--survival tactics in tough times.
7174000063150
Entrepreneurship
HB615 / .K4 2009