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Business research methods /

Cooper, Donald R.

Business research methods / Donald R. Cooper and Pamela S. Schindler - 11th ed. - Singapore : MCGraw Hill ; 2011. - xxii, 761p. : ill.; 24 cm.

Introduction -- The design of business research -- The sources and collection of data -- Analysis and presentation of data.

9780071289221

HD31 / .C6 2011