Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

International business /

Czinkota, Michael R.

International business / Czinkota, Michael R ... [et al.]. - 6th ed. - New York, NY : Wiley, 2003. - 713p. cm.: ill.; 27 cm.

Includes index.

The nature of international business -- The challenging world of international business -- International trade and ivestment -- International institutions from an international business -- International environmental forces -- Sociocultural forces -- Natural resources and environmental sustainability -- Political and trade forces -- Intellectual property and other legal forces -- The international monetary system and financial forces -- The organizational environment -- International competitive strategy -- Organizational design and control -- Global leadership issues and practices -- Assessing international markets -- Entry modes -- Export and import practices -- Marketing internationally -- Global operations and supply chain management -- Managing human resources in an international context -- International accounting and financial management -- Endnotes -- Glossary -- Photo credits -- Company/name index -- Subject index.

9780324176605


International business enterprises--Management.
International business enterprises.
International economic relations.

HD 2755.5 / .C94 2003

658/.049