International business :
International business : firm and environment/ Rugman, Alan M.=... [et al.]. - International edition. - New York, NY : McGraw-Hill/Irwin, 1985. - xx., 468 p.: ill. ; 18 cm.
Includes index.
The nature of international business -- The challenging world of international business -- International trade and ivestment -- International institutions from an international business -- International environmental forces -- Sociocultural forces -- Natural resources and environmental sustainability -- Political and trade forces -- Intellectual property and other legal forces -- The international monetary system and financial forces -- The organizational environment -- International competitive strategy -- Organizational design and control -- Global leadership issues and practices -- Assessing international markets -- Entry modes -- Export and import practices -- Marketing internationally -- Global operations and supply chain management -- Managing human resources in an international context -- International accounting and financial management -- Endnotes -- Glossary -- Photo credits -- Company/name index -- Subject index.
007Y665648 007811263X (alk. paper)
2011045058
International business enterprises--Management.
International business enterprises.
International economic relations.
HD 2755.5 / .R836 1985
658/.049