Managing small business: an entrepreneurial emphasis /
Petty, William J...[et.al.]
Managing small business: an entrepreneurial emphasis / J. William Petty...[et.al.] - 16th ed. - Australia : South-Western Cengage Learning, c2012. - xxiii, 817 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
Entrepreneurship: a world of opportunity -- Starting from scratch or joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Marketing growth in the small business.
9781111821173
2004268738
GBA3-Z7208
Small business.--Management.
HD62.7 / .P4 2012
Managing small business: an entrepreneurial emphasis / J. William Petty...[et.al.] - 16th ed. - Australia : South-Western Cengage Learning, c2012. - xxiii, 817 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
Entrepreneurship: a world of opportunity -- Starting from scratch or joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Marketing growth in the small business.
9781111821173
2004268738
GBA3-Z7208
Small business.--Management.
HD62.7 / .P4 2012