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Modern media writing /

Wilber, Rick, 1948-

Modern media writing / Rick Wilber, Randy Miller. - Belmont, CA : Thomson/Wadsworth, c2003. - xxii, 378 p. : ill. ; 24 cm. + 1 computer optical disc (4 3/4 in.) - Wadsworth series in mass communication and journalism .

Includes index.

Changing definition of the news -- Basic structures for media writing -- Grammar or style trouble spots -- Leads for media writing -- Research for media writing -- Interviewing skills for media writers -- Reporting and writing the feature story -- Research and writing skills for opinion writing -- Reporting and writing for broadcast -- Writing for the web -- Reporting and writing for public relations -- Research and writing for advertising copyright -- Editing and revision for media matters -- Legal ethical concerns.


Minimum system requrements: Windows 98 or Mac 0S 8.1, Pentium 2 with 233 MHz or 604 chip with 233 MHz, Internet connection, 8x CD-Rom drive, SVGA monitor 16 bit with 256 colors, Explorer 4.x or Netscape 4.x.

0534520472

2002110782


Journalism--Authorship.

PN4775 / .W55 2003

808/.06607