International marketing /
Graham, John L.
International marketing / Philip R. Cateora. - 11th ed. - Boston. : McGraw Hill, 2002. - xiv,693 p. : ill. ; 25 cm.
Includes bibliographical references (Bibliography: p. 801-805) and index.
The scope and challenges of international marketing--The cultural environment for global markets--Assessing global market opportunities--Developing global market strategies--Implementing global market strategies--Supplementary material.
0256036403
86081796
Export marketing.
International business enterprises.
HF1416 / .C375 2002
International marketing / Philip R. Cateora. - 11th ed. - Boston. : McGraw Hill, 2002. - xiv,693 p. : ill. ; 25 cm.
Includes bibliographical references (Bibliography: p. 801-805) and index.
The scope and challenges of international marketing--The cultural environment for global markets--Assessing global market opportunities--Developing global market strategies--Implementing global market strategies--Supplementary material.
0256036403
86081796
Export marketing.
International business enterprises.
HF1416 / .C375 2002