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International business :

Wild, John J.

International business : the challenges of globalization / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - 507 p. : col. ill., col. maps ; 28 cm.

Includes bibliographical references (p. 472-477) and indexes.

Globalization -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade -- Business : government trade relations -- Foreign direct investment -- Regional economic integration -- International financial markets -- International monetary system -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.

0136095208 9780136095200

2008055969

GBA900778 bnb

014864274 Uk


International business enterprises--Management.
International trade.

HD62.4 / .W586 2010