Marketing : an introduction /
Armstrong, Gary.
Marketing : an introduction / Gary Armstrong, - 10th ed. - Boston: Pearson; c2011. - 644 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
Part one: defining marketing and the marketing process -- Part two: understanding the market place and the consumers -- Part three: designing a customer-driven strategy and mix -- Part four: extending marketing.
100273750011 9780273750017
89022881
Marketing.
Marketing--Management.
HF5415 / .A7 2011
Marketing : an introduction / Gary Armstrong, - 10th ed. - Boston: Pearson; c2011. - 644 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
Part one: defining marketing and the marketing process -- Part two: understanding the market place and the consumers -- Part three: designing a customer-driven strategy and mix -- Part four: extending marketing.
100273750011 9780273750017
89022881
Marketing.
Marketing--Management.
HF5415 / .A7 2011